Company News, New Products

Clairol Launches Hair Blonding, Gloss and Root Touch Up Kits

Blonde It Up lightens hair up to five levels without bleach; Clairol Natural Instincts Root Touch Up provides 100% of gray coverage with 0% ammonia.

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By: Lianna Albrizio

Associate Editor

Hair care brand Clairol rolled out three new innovations: a hair blonding kit, gloss set and root touch-up kits.    Blonde It Up ($9) lightens hair up to five levels with no bleach. Available in Platinum Bronde for dark hair and Platinum Blonde for blonde hair, patented AminoLift Technology lifts and protects hair while AminoGlycen complex helps protect the hair’s natural keratin and helps keep its structure intact. Kit includes the cult-favorite Shimmer Lights Conditioner from Clairol P...

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